Waywin farmer producer company has launched Immune Coffee, a
blend of the local Robusta coffee with a bouquet of nine herbs and spices
like ashwagandha, long pepper, black cumin, dry ginger, black pepper and
coriander, long known for their medicinal properties.
The Covid-19 pandemic had led to an increase in demand for “immunityboosting”
products across the world and the farmers’ initiative hopes to
cater to this market. “Chukku (dry ginger) kappi has been in the market for
long; the Immune Coffee has more herbs and spices with medicinal
properties,” Waywin FPC CEO Jinu Thomas said.
He said the product, which has ajwain seeds, thulasi and dried ginger also
as ingredients, was aimed at providing the benefits of value addition to
The Immune Coffee has also been made available for online sale to reach out to multiple markets.
Thomas said the Waywin FPC has 81 members from whom coffee beans are procured for sale in the open market while coffee
beans are collected from select farmers to prepare coffee powder so as to maintain the flavour.
Waywin had been in the retail coffee powder segment for the past three years. Thomas said the FPC could procure coffee at
higher prices with its value addition avenues. "We could provide Rs 138/kg for coffee beans to farmers when its price in the
open market was Rs 128/kg," he said.
As per the estimates of the Coffee Board of India, Wayanad had produced 58,450 tonnes of coffee during 2018-19. Wayanad is a
predominantly Robusta coffee growing region and makes up for over 80% of Kerala's coffee production.